McDonald’s Snaplication
Australia
2017
How is a young person expected to land their first job without experience – when the hiring process still hinges on a resume they don’t yet have? This leads to first resumes being blank or even filled with fluff.
Let’s meet them where they are, using the platform they’re most fluent in to express their personality and potential.
McDonald's Snaplications is an innovative way to hire gen Zs and millennials into their first job. By using the Snapchat app, we allow potential employees to apply for work by simply sending in a 10 second video instead of a made up resume.
Cannes Lions
• Silver Lion in Mobile (Co-Creation & UGC)
• Silver Lion in Mobile (Targeted Communication)
• Bronze Lion in Mobile (Social Trends)
• Bronze Lion in Mobile (Social Business)
Clio Awards
• Bronze Winner in Digital/Mobile (Virtual / AR)
• Bronze Winner in Innovation (Medium Innovation)
• Bronze Winner in Social Media (Single Platform Campaign)
The One Club
• Gold Pencil in Social Media
The Drum
• Grand Prix Winner in The Drum Mobile Awards