Carlsberg Adopt a Keg

During the COVID-19 lockdowns, bars were on the verge of bankruptcy.

To help support local bars in Denmark, we developed an e-commerce platform allowing locals to ‘Adopt a Keg’.

Simply by scanning the labels on four Carlsberg beers, customers can fill a keg from their favourite bar. So when the hospitality industry opened up again, customers can finally enjoy a drink at their favourite bar and from their well-earned keg. Now that’s something to cheers to.

Cannes Lions
• Shortlisted (Digital & Social)