Bank of Ireland
Ireland & UK
2021
The F Word
Finance is one of the most taboo topics in Ireland. Turns out 74% of Irish people don’t like talking about their personal finances.
We created the F Word campaign to address the taboo using Ireland’s national treasures, Baz & Mammy.
We’re announcing to the people of Ireland that the F Word is not a dirty word. In fact, chatting to Bank of Ireland about your Financial Wellbeing is just a simple way to help you plan for your future.
Welcome Home
A home isn’t just a place – it’s built through memories, comfort and a sense of belonging.
This campaign brings that feeling to life, showing what it truly means to feel understood at home.
Through emotive storytelling, we demonstrate how Bank of Ireland helps turn houses into homes with mortgages, home improvement loans and insurance.
Top 5% of UK/Irish Ads - Scored 4.3 / 5